TFI approached us via referral to photograph their London Fashion Week Fashion Show held at Canada House London. The show features the talents of Canadian designers who compete for their place at the show and to gain exposure and network opportunities in the UK.
The initial brief was straight forward:
- To capture:
- The day start to finish
- Models getting ready
- The designer and their stands
- People of note who attend including the Canadian Ambassador and Officials
As our relationship grew and continued, I introduced them to the idea of capturing and creating video content for the marketing channels. This was very well received and we began to collaborate TFI and The Canada UK Foundation.
Since then, along with the photographic archive we have produced a Competition Sizzler Reel to be used in Canada to entice Designers to participate, 1x Fashion Show Highlight Reel and a collection of short clips interviewing the designers about diversity.
Over the years it has been a pleasure to see this event grow from strength to strength due to everyone involved.
Competition Sizzler Reel
Fashion Show Highlight Reel